Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/nike.jpg?quality=75&width=982&height=726&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Nike's Just Do It slogan was actually inspired by a murderer awaiting execution by firing squad | Metro News Nike's Just Do It slogan was actually inspired by a murderer awaiting execution by firing squad | Metro News](https://metro.co.uk/wp-content/uploads/2015/03/just-do-it-gif.gif)
Nike's Just Do It slogan was actually inspired by a murderer awaiting execution by firing squad | Metro News
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg?quality=75&width=640&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c250000ae13e18230.jpeg?ops=scalefit_720_noupscale)