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Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
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Puma and Adidas: the brothers who hated each other
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Brothers Divided: The Astonishing Origin Story of Puma and Adidas - human stories
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How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years
